More Malaysians are choosing to consume vegan food as more evidence emerges demonstrating how plant-based meat is a better option.
In other words, Malaysians are becoming more conscious of their health, the health of their family members, and the wellbeing of the planet.
In fact, this applies to everything from the meals we order or cook to the type of milk that we put in our coffee.
Malaysians have grown more health-conscious and environmentally-conscious, which, in turn, has inspired greater innovation in terms of meals, food ingredients, and food products that are available on the market. This is especially true following the pandemic.
People are wondering, “Where does my food come from?” and there is a growing desire for more transparency.
The availability of information on the internet and the efforts of influential people emphasizing the benefits of plant-based meat and vegan food have contributed to an increase in the level of health awareness.
A heightened emphasis on the flavour and quality of plant-based food products, in addition to an expanded selection of options in retail outlets and dining establishments.
Malaysians are looking for more creativity, flexibility, and diversity in their diets, and one way they are achieving this is by reimagining traditional meal pairings and trying out novel flavours.
Animal meat, particularly red meat, is frequently criticized as being damaging to the health of the environment.
Moreover, it has been common knowledge for a good number of years that the production of meat (particularly the production of beef) is a significant contributor to the emissions of greenhouse gases.
This is because livestock consumes a significant portion of the land and water resources available on Earth.
However, it is essential to keep in mind that not all animal meat is created equal. Animal meat made in a big factory has a different effect on the environment than meat made on a small family farm.
According to the National Health and Morbidity Survey, Malaysia is the most obese country in Southeast Asia. In this regard, Malaysians who wish to lose weight can switch to a plant-based diet.
This is because people who consume more plant-based foods typically have a lower body mass index. Whole grains and vegetables are relatively low on the glycemic index, which means they are absorbed more slowly.
Fruit provides antioxidants and fibre, both of which assist prolong fullness and are contributing factors in the weight loss.
The market for plant-based meat in Malaysia is being driven by more than simply vegans and vegetarians. Flexitarians are also making significant contributions to its expansion.
People who live a flexitarian lifestyle tend to consume a diet that consists primarily of plant-based foods but will, on occasion, consume foods that contain animal products.
The plant-based meat movement is being propelled forward by flexitarians more than anything else.
The majority of flexitarians will give these plant-based foods a try before coming to the conclusion that the taste is highly comparable to meat. As a result, they are ready to include plant-based meat in their normal routine.
There is a lot of room for expansion in the plant-based meat industry in Malaysia, and established food companies, such as Everbest are working relentlessly to develop new formulations that enhance the taste, environmental benefits and health benefits of these foods.
These advancements have continued to encourage more Malaysians to choose plant-based meat and vegan food.
No. of packet/carton: 15
No. of packet/carton: 7
Unit m3/carton: 0.0135
Unit m3/carton: 0.0224
Unit m3/carton: 0.0214
Unit m3/carton: 0.0224
Weight/packet: 350g
No. of packet/carton: 12
Unit m3/carton: 0.0166
Unit m3/carton: 0.0364
Unit m3/carton: 0.098
